The conversion rate is the most critical factor in Instagram marketing analytics; you must know how successful you have been in converting your Instagram followers to website users and then determine the conversion rate of your website users to your business customers or clients.
Some businesses convert these two steps into one step; in fact, they analyze the conversion rate of Instagram followers to business customers or clients – the higher the conversion rate is, the higher your sales will be.
When users log in to your website through your Instagram profile page, their chances of becoming actual customers or clients are high.
When users log in, they intend to make a purchase, and the decision to buy what they require from the website depends entirely on how successful your website is.
If your website has a simple online shopping process and users can easily purchase, your sales rates will increase.
Experience has shown that many users intend to make their purchases via Instagram, so they ask you some questions in the comments or direct messaging section. They want to learn more about how to buy your product or service.
These users are among the most important followers and they are likely to make a purchase or place an order and by fully answering their questions, you may very easily sell your products or services to them.
Suppose that you sell handbags on Instagram which is directly done through Instagram marketing.
Suppose that based on Instagram Marketing Analytics, from approximately 180 direct messages, 75 purchases are made now you want to boost your sales.
For this, you’ll need to hire another tailor to produce the ordered bags, which will also cost you money, so you need to have over 100 sales instead of 75 to be able to afford your new tailor.
In a business that intends to analyze its Instagram marketing, the Marketing Funnel is utilized.
In this Marketing Funnel, 5000 people (viewers) have visited the business’s Instagram page, of which only 100 actually follow the page.
Of those 100 followers, only 10 have sent a direct message to the administrator of the page and asked questions about the product or how the purchasing process works.
By answering the questions of these 10 followers, the business has managed to convince only 6 people to make a purchase.
In the conversions section, you need to enter your conversion percentage; the higher the percentage of sections is, the higher your conversion rate will be and this will ultimately help you boost your sales.
Finally, you just need to provide a complete Marketing Funnel from the path that users take on your business website. See the following image as an example
In this picture, the information mentioned in the table above is presented to you in a visual form and you can determine the strengths or weaknesses of your Instagram Marketing.
Once you have provided yourself with the Marketing Funnel, you can improve the conversion rate of each step and ultimately boost your business sales through Instagram Marketing.
In order to determine the growth rate of your business profile page, you must first set some goals.
In fact, if you don’t have pre-defined goals for your business, you can never measure its growth rate, and even if you do, this won’t help you boost your business sales.
Your goal may be to increase sales or increase your email list contacts, depending entirely on your business.
Once you’ve set your goals, you’ll need to determine the growth rate of your Instagram profile page.
To do this, create a table similar to the following table using Microsoft Office software and measure your Instagram profile page growth rate at different time intervals
To obtain this data, the Insights tool on business profile pages will help you; when you enter the profile page, a number at the top will show you the number of profile views during a week.
You can check this number on a weekly or monthly basis and register it in the created table.
You can also add a new line below your table and register the number of increased followers there! This will help you measure your profile page growth rate:
There are two lines in this table of which the first line is the total number of followers per month and the second line is the increase in the number of followers compared to the previous month.
In fact, the formula for measuring the growth rate can be seen in the following image:
Make another line (a third line) and register the growth rate for each month under its name to know in which months you have had the best growth rate!
If your growth rate is higher in some months, just think about all that you did during that month or what content did you post on your business profile page; publish the same kind of content for the new months, and if your analysis shows that this is positively affecting the growth rate of your profile, incorporate this type of content into your Instagram Marketing strategy permanently.
Formula Guide! In the upper part of the fraction line, just subtract the current number of followers from the number shown for new followers in order to obtain the number of new followers that have recently started following your profile page; this number should be equal to the number in the second line.
You can directly place this number above the fraction line. At the bottom of the fraction line, you can also put the number of previous followers and finally multiply it by 100 and the growth rate (growth percent) will be determined.
Finally, check out and assess the Instagram Marketing Analytics report for your business profile according to your pre-defined goals and tailor the best possible strategy accordingly.
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