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Activating the Shopping Tag Feature on Instagram

Not only have the changes in Instagram made money for Facebook, but many internet businesses have also used this popular social network to sell their products or services online.

Facebook knows that too, and that’s why it has made so many business potentials available on this platform!

The most important of these features is the ability to enable Instagram Price Tags, which allows you to set up your own Instagram store.

There are currently many pages that introduce their products or services online and tell users and followers to visit the store website in order to buy the products or services.

The Instagram Price Tag helps you to show users and followers product information on Instagram as well.

In this article, we are going to provide you with a complete tutorial on activating and using Shopping Tags on Instagram so you can sell your products or services directly to users!

If you are the administrator of an online Instagram store or a Business Page on which you provide physical products, you must definitely need to use Shopping Tags on Instagram.

Shopping Tags on Instagram help you to show users and followers the price and information of each product and give access to making instant purchases.

Of course, you must know that currently, only physical products can be priced right now, so if you have a service to offer and its pricing is affected by different factors, this feature won’t be of any use to you.

Generally, Business Pages (not regular pages!) can display the information and price of their products to users and followers with the help of a Shopping Tag and users will be able to log in with just one click and complete their purchase in seconds!

This will ultimately help increase the conversion rate too.

NOTE! Adding a Shopping Tag to Instagram is done with the aid of Facebook; so you must first read the regulations and privacy statements of Instagram and Facebook so that your products do not violate the regulations in place for these two social networks.

Also, your business headquarters should also be located in one of the countries approved by Instagram, which can be easily resolved through Facebook.

To set up your Instagram store and activate Shopping Tags, you need the following requirement which we will introduce in this section:

  • Update your Instagram app to the latest version available

  • You must have an account on this social network and convert it into an Instagram Business Account

  • You must have a Facebook business account

  • You must have a Facebook page dedicated to your business

  • You must have an online store (website) to direct users and followers from Instagram Posts to this website

  • Acquiring an Instagram verification in order to activate an Instagram store and enable Shopping Tags on Instagram

We hereby provide you with a tutorial on activating Shopping Tags on Instagram that allows you to convert your page into an Instagram store.

To get started, take the following 3 steps:

  1. Run the Instagram application on your cell phone.

  2. Log into Facebook using your Business Account; do this using a desktop PC or a laptop.

  3. Open your business website in another browser tab.

Once you’ve completed these 3 steps, just follow the 6 steps below to set up your Instagram Store.

  1. Preparing a User Account on Instagram

First, you need to attend to your Instagram. If your account manages an Instagram Business Page, you must convert it to a personal account first; of course, we do NOT mean a Private Account!

Instead, you need to change your account type from a Business Profile to a Personal Profile.

To do this, follow the steps below:

First, enter your profile on Instagram, then go to the Settings page via the Gear icon:

At the bottom of this section, there is an option called Switch Back to Personal Account.

You can change your account into a Personal Profile type by clicking on it.

A NOTE! Bear in mind that restoring your account type from Business to Personal mode will erase all the information on your Instagram insights (read this article:

How Can I Analyze Instagram Pages with Insights tool) ; so if you need this information, be sure to take screenshots so you don’t have to worry about them in the future.

Even if you restore your account to Business mode, all the information in this section will be reset, and under no circumstances will you be able to access the previous information in this section.

You need to have a Facebook page first in order to activate your Instagram Store; we recommend that you create a new page dedicated to your business or using the same page if you already have a page for your business.

Sometimes users use unrelated pages and Facebook does not approve and verify them or users may encounter problems even if approved.



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