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Calculate Instagram’s Engagement Rate

To analyze the other people’s page on Instagram, the engagement or participation rate of a page shows the success rate of that page through the interaction of the audience with the content of that page in producing principled and quality content.

This rate will vary depending on the number of likes, comments, shares,…  and the number of followers per page.

In fact, Instagram’s engagement rate is very important in ranking an Instagram page.

If you want to know what is the interaction rate or Instagram engagement and how to calculate Instagram engagement, read this article.

Basic Definition: The measure of how well the audience interacts with the content produced on an Instagram page is called the engagement rate.

High engagement for a page is a positive point for it and will increase the credibility of that page.

In addition, the higher the user engagement on a page, the more effective that page is than other pages.

Therefore, brands that have a high engagement rate usually benefit from more loyal customers and as a result more sales.

Another important point to keep in mind is that the cost of advertising on a page depends on the percentage of participation on that page.

The more engagement a page has, the higher the cost of advertising.

Engagement on Instagram is a benchmark in social media that has become a global standard.

In fact, engagement helps you measure the effectiveness of your posts on social media like Instagram and find out how many people have interacted with your content and posts.

The high number of followers on Instagram is not a good measure of a page on Instagram, and since most pages increase the number of followers in the wrong way, this number can not be real.

But engagement or the same rate of Instagram interaction can be a good criterion for analyzing and measuring the fake or real of a page on Instagram.

Pages that have a high engagement rate are mostly seen in Instagram Explore (you can read this article:

The Perfect Guide to Getting on the Instagram Explore Page), and this is one of the benefits of Instagram engagement.

In addition, the pages with which users interact the most will be placed in Explore sooner than the other pages in the new Instagram algorithm.

One of the most important factors in measuring an Instagram page is the engagement rate.

Instagram engagement shows the amount of participation or the same rate of people’s interaction in a post published on Instagram in relation to the total number of followers of a page.

There are two simple ways to calculate Instagram engagement:

  1. The first method is to calculate Instagram engagement with the formulas used for this purpose.

  2. The second method is to use tools and sites that automatically calculate the interaction rate by entering the username of an account. This method is useful for analyzing others’ Instagram.

Note: There is no specific rule in introduced formulas. You can choose one of the formulas to calculate Instagram engagement more accurately according to your goal.

 Note that: this method is suitable when you want to calculate the engagement rate of one or more specific posts.

Many different sites allow users to calculate Instagram engagement rates. influencer free phlanx and Triberr are among the Instagram page calculating sites.

Just enter the username of the desired page then the page engagement rate will be calculated automatically.

Note: This method is suitable when you want to calculate the total page engagement rate.

On the phlanx site, you can calculate the amount of page engagement for free up to 3 times every 24 hours, and you will need to purchase a subscription for more.

SocialBlade is another Instagram engagement computing website that gives you more complete information about the page.

There are no restrictions on calculating the engagement rate on the Triberr site. But to use it, you need to be a member of the site.

Important point: Note that the page engagement rate on different sites may differ slightly.

This is because each site performs these calculations based on the formula defined for it.



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